Making the Ledgers Talk: Credit Management and the Origins of Retail Data Mining, 1920-1940

Chapter

Abstract

  • This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

    • Authors

    Publication Date

  • October 19, 2012

    • Keywords

  • Business & Economics

    • International Standard Book Number (isbn) 10

  • 0230341063

    • International Standard Book Number (isbn) 13

  • 9780230341067

    • Start Page

  • 153

    • End Page

  • 169