Play Ball at My House: The Value of Naming Rights in Sports Complexes

Academic Article

Authors

  • Ciccone, Stephen
  • Harman, Yvette
  • Swicegood, Philip

    • Publication Date

  • 2003

    • Published In

    Edition

  • Summer/Fall

    • Start Page

  • 103

    • End Page

  • 118

    • Volume

  • 26

    • Issue

  • 3 and 4