A Model of Optimal International Market Expansion: The Case of US Hotel Chains Expansion into China

Chapter

Authors

  • Aliouche, El-Hachemi
  • Schlentrich, Udo

    • Status

    Publication Date

  • 2011

    • Keywords

  • Prevention

    • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 13

  • 978-3-7908-2614-2

    • Start Page

  • 135

    • End Page

  • 154