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The Gender of Trademarks and Luxury Branding
Chapter
Publisher's Version
Overview
Research
Identity
Additional Document Info
Overview
Abstract
This title explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy.
Authors
Bartow, Ann
Status
published
Publication Date
2015
Research
Keywords
Intellectual property
gender
gendered
high-end goods
women
Identity
International Standard Book Number (isbn) 10
0199335702
International Standard Book Number (isbn) 13
9780199335701
Additional Document Info
Start Page
145
End Page
172