The Gender of Trademarks and Luxury Branding

Chapter

Abstract

  • This title explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy.
  • Authors

    Status

    Publication Date

  • 2015
  • Keywords

  • Intellectual property
  • gender
  • gendered
  • high-end goods
  • women
  • International Standard Book Number (isbn) 10

  • 0199335702
  • International Standard Book Number (isbn) 13

  • 9780199335701
  • Start Page

  • 145
  • End Page

  • 172