Chapter 8: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product

Chapter

Abstract

  • Teaching responsible marketing tactics and techniques using Seventh Generation as a case study.

    • Authors

  • Devine, Diane
  • Gittel, Ross
  • Merenda, Michael

    • Keywords

  • Consumer Products
  • Marketing
  • Sustainability

    • International Standard Book Number (isbn) 13

  • 9781453346761