Trademark Law Promotes Fair Competition, Not Morality

Academic Article


  • [Excerpt] "It is not the purview of trademark law to dictate morality, no matter how appealing or distasteful a mark may be. The purpose of trademark law is to promote fair competition by preventing consumer confusion and deception in the marketplace. The type of consumer protection at the heart of trademark law is one of source quality, not moral quality." New York Times, May 4, 2016
  • Status

    Publication Date

  • May 4, 2016
  • Published In

  • The New York times  Journal
  • Keywords

  • disparaging
  • immoral
  • scandalous
  • trademark law
  • trademarks