"Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.

Academic Article

Abstract

  • Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.
  • Authors

  • Jones, Rachel
  • Lacroix, Lorraine J
  • Nolte, Kerry
  • Status

    Publication Date

  • July 2015
  • Keywords

  • Adult
  • Advertising
  • African Americans
  • Drama
  • Facebook advertising
  • Feasibility Studies
  • HIV Infections
  • HIV prevention
  • Health Knowledge, Attitudes, Practice
  • Health Promotion
  • Health Surveys
  • Hispanic or Latino
  • Humans
  • Male
  • Patient Acceptance of Health Care
  • Patient Selection
  • Pilot Projects
  • Risk Reduction Behavior
  • Smartphone
  • Social Media
  • Urban Population
  • Video Recording
  • Webcasts as Topic
  • Young Adult
  • entertainment education
  • smartphones
  • streaming soap opera videos
  • women
  • Digital Object Identifier (doi)

    Start Page

  • 368
  • End Page

  • 386
  • Volume

  • 26
  • Issue

  • 4