Social media and customer behavior analytics for personalized customer engagements

Academic Article

Authors

  • Buckley, S
  • Ettl, M
  • Jain, P
  • Luss, R
  • Petrik, Marek
  • Ravi, RK
  • Venkatramani, C

    • Status

    Publication Date

  • September 2014

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 7:1

    • End Page

  • 7:12

    • Volume

  • 58

    • Issue

  • 5/6