Making the Rhetorical Sell

Academic Article


  • Based on the experiences of three graduate assistant directors working in the Howe Writing Initiative, a joint WAC effort between Miami University's business school and English department, this essay introduces entrepreneurial consulting as a model for implementing WAC initiatives in different disciplines. The entrepreneurial consulting model emphasizes the need to establish an ongoing presence within a discourse community, to continually “sell” writing and rhetoric to both faculty and students, and to strategically use rhetoric to promote rhetoric.
  • Authors

  • Shaver, Lisa
  • Bowles, Sarah
  • Beemer, Cristy
  • Status

    Publication Date

  • January 1, 2009
  • Published In

  • Pedagogy  Journal
  • Keywords

  • academic departments and programs
  • business schools
  • entrepreneur
  • rhetoric and composition
  • writing across the curriculum
  • Digital Object Identifier (doi)

    Start Page

  • 61
  • End Page

  • 76
  • Volume

  • 9
  • Issue

  • 1