A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

Academic Article

Authors

  • Hojjat, Ali
  • Turner, John
  • Cetintas, Suleyman
  • Yang, Jian
  • Status

    Publication Date

  • April 2017
  • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 289
  • End Page

  • 313
  • Volume

  • 65
  • Issue

  • 2