Trademarks of Privilege: Naming Rights and the Physical Public Domain

Academic Article


  • This paper critiques the branding and labeling of the physical public domain with the names of corporations, commercial products, and individuals. It suggests that under-recognized public policy conflicts exist between the naming policies and practices of political subdivisions, trademark law, and right of publicity doctrines. It further argues that naming acts are often undemocratic and unfair, illegitimately appropriate public assets for private use, and constitute a limited form of compelled speech. It concludes by considering alternative mechanisms by which the names of public facilities could be chosen.
  • Authors


    Publication Date

  • 2007
  • Keywords

  • Compelled Speech
  • Lanham Act
  • Naming Rights
  • Public Domain
  • Trademarks
  • Start Page

  • 919
  • End Page

  • 970
  • Volume

  • 40