Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products

Academic Article

Authors

  • Barber, Nelson A
  • Taylor, D Christopher
  • Remar, Daniel
  • Status

    Publication Date

  • 2016
  • Keywords

  • Customer satisfaction
  • Experiment
  • Market segmentation
  • Pricing
  • Survey research
  • Digital Object Identifier (doi)

    Start Page

  • 206
  • End Page

  • 227
  • Volume

  • 28
  • Issue

  • 3