Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication

Academic Article

Authors

  • Tang, Chuanyi
  • Guo, Lin
  • Status

    Publication Date

  • March 2015
  • Has Subject Area

    Published In

  • Marketing Letters  Journal
  • Keywords

  • Attitude
  • Electronic word-of-mouth
  • Linguistic indicator
  • Text mining
  • Digital Object Identifier (doi)

    Start Page

  • 67
  • End Page

  • 80
  • Volume

  • 26
  • Issue

  • 1