Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
2017 The Digital Revolution, 3D Printing, and Innovation as DataJournal of Product Innovation Management.  34:681-690. 2017
2016 The Impact of Motivational Factors on Daily Fantasy Sports Participation 2016
2013 The empowered customer: User-generated content and the future of marketingGlobal Economics and Management Review.  18:22-30. 2013

Chapter

Year Title
2015 Brand remixing: 3D printing the Nokia case.  53-81. 2015
2010 Customer co-creation.  84-106. 2010

Conference Proceeding

Year Title
2016 Impact of Core and Non-core Contributions on Crowdsourcing Performance 2016
2007 A typology of customer co-creationWinter Educators Conference. San Diego, CA: American Marketing Association. 2007
Brand Remixing: The Nokia 820 Case
Brick by Brick: Examining the Dynamics of User Contributions in the Lego Crowdsourcing Community
Innovating in the Crowd: The Impact of Core and Non-Core Contributions and Contribution Timing on Designer Success
Remixing in the Digital Age: Insights and Implications
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support
The Digital Revolution, 3D Printing and Innovation as Data
The Impact of Core and Non-Core Contributions on Designer Success in a Crowdsourcing Program
The Impact of User Contributions on NPD Success in a Crowdsourcing Community

Teaching Activities

  • Integrated Marketng Communictn Taught course 2019
  • Integrated Marketng Communictn Taught course 2019
  • Integrated Marketng Communictn Taught course 2018
  • Integrated Marketng Communictn Taught course 2018
  • Integrated Marketng Communictn Taught course 2017
  • Promotion and Advertising Taught course 2017
  • Integrated Marketng Communictn Taught course 2017
  • Promotion and Advertising Taught course 2017
  • Integrated Marketng Communictn Taught course 2016
  • Promotion and Advertising Taught course 2016
  • Integrated Marketng Communictn Taught course 2016
  • Top/Promotion & Advertising Taught course 2016
  • Integrated Marketng Communictn Taught course 2015
  • Top/Promotion & Advertising Taught course 2015
  • Integrated Marketng Communictn Taught course 2015
  • Integrated Marketng Communictn Taught course 2015
  • Integrated Marketng Communictn Taught course 2014
  • Top/Promotion & Advertising Taught course 2014
  • Education And Training

  • B.A. History, Grinnell College
  • M.A. Germanic Studies, Indiana University
  • M.B.A. Marketing, Indiana University
  • Ph.D. Marketing, University of Wisconsin
  • Full Name

  • Matthew O'Hern