Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
2017 The Digital Revolution, 3D Printing, and Innovation as DataJournal of Product Innovation Management.  34:681-690. 2017
2016 The Impact of Motivational Factors on Daily Fantasy Sports Participation 2016
2013 The empowered customer: User-generated content and the future of marketingGlobal Economics and Management Review.  18:22-30. 2013

Chapter

Year Title
2015 Brand remixing: 3D printing the Nokia case.  53-81. 2015
2010 Customer co-creation.  84-106. 2010

Conference Proceeding

Year Title
2019 Effects of Crowdsourcing Contribution Type and Timing on NPD Success 2019
2017 The Impact of User Contributions on NPD Success in a Crowdsourcing Community 2017
2016 The Impact of User Contributions on NPD Success in a Crowdsourcing Community 2016
2016 Impact of Core and Non-core Contributions on Crowdsourcing Performance 2016
2007 A typology of customer co-creationWinter Educators Conference. San Diego, CA: American Marketing Association. 2007
Brand Remixing: The Nokia 820 Case
Brick by Brick: Examining the Dynamics of User Contributions in the Lego Crowdsourcing Community
Effects of Crowdsourcing Contribution Type and Timing on NPD Success
Effects of Crowdsourcing Contribution Type and Timing on NPD Success
Innovating in the Crowd: The Impact of Core and Non-Core Contributions and Contribution Timing on Designer Success
Innovation Co-Creation: A Relational Synthesis & Systematic Review
Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
Remixing in the Digital Age: Insights and Implications
SIGNALS FROM THE CROWD: THE DIFFERENTIAL IMPACT OF USER INPUT VOLUME AND USER INPUT DIVERSITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support
The Digital Revolution, 3D Printing and Innovation as Data
The Impact of Core and Non-Core Contributions on Designer Success in a Crowdsourcing Program
What Drives Designer Participation and Performance in 3D Printing Communities?

Teaching Activities

  • Integrated Marketng Communictn Taught course 2019
  • Integrated Marketng Communictn Taught course 2019
  • Integrated Marketng Communictn Taught course 2018
  • Integrated Marketng Communictn Taught course 2018
  • Integrated Marketng Communictn Taught course 2017
  • Promotion and Advertising Taught course 2017
  • Integrated Marketng Communictn Taught course 2017
  • Promotion and Advertising Taught course 2017
  • Integrated Marketng Communictn Taught course 2016
  • Promotion and Advertising Taught course 2016
  • Integrated Marketng Communictn Taught course 2016
  • Top/Promotion & Advertising Taught course 2016
  • Integrated Marketng Communictn Taught course 2015
  • Top/Promotion & Advertising Taught course 2015
  • Integrated Marketng Communictn Taught course 2015
  • Integrated Marketng Communictn Taught course 2015
  • Integrated Marketng Communictn Taught course 2014
  • Top/Promotion & Advertising Taught course 2014
  • Education And Training

  • B.A. History, Grinnell College
  • M.A. Germanic Studies, Indiana University
  • M.B.A. Marketing, Indiana University
  • Ph.D. Marketing, University of Wisconsin
  • Full Name

  • Matthew O'Hern