Positions

Research Areas research areas

Overview

  • Michael J. Merenda is a Professor of Strategic Management and Entrepreneurship at the Peter T. Paul College of Business and Economics. His research interests are in: Case Research, Entrepreneurial Education in Fostering Entrepreneurship; The Venture Creation Process and Strategic Use of Information Technology in SME Competitiveness. His writings have appeared in: Technology Innovation Management Review, Journal of Strategic Innovation and Sustainability, Sloan Management Review, International Journal of E-Business Research, Journal of Excellence in College Teaching, The Case Research Journal, Journal of Business and Entrepreneurship, International Entrepreneurship and Management Journal, Telecommunication Policy, and Journal of Industrial and Corporate Change. He is the author of Acting Strategically: Thinking Critically: Concepts, Cases, & Tools for Business Students (Cognella Academic Publishing, 2nd Ed., 2019) and co-author of The Sustainability Business Case Book (FlatWorld Knowledge, 2012). Dr. Merenda received his B.S. and MBA degrees from Northeastern University and Ph.D. from the University of Massachusetts, Amherst.
  • Publications

    Academic Article

    Year Title
    2011 Fostering entrepreneurship: impact of specialization and diversity in educationInternational Entrepreneurship and Management Journal.  7:163-179. 2011
    2009 Business Process Digitalization and New Product DevelopmentInternational Journal of e-Business Research.  5:49-64. 2009
    2009 Business process digitalization and new product development: An empirical study of small and medium-sized manufacturersInternational Journal of e-Business Research.  5:49. 2009
    2009 FOSTERING ENTREPRENEURIAL BEHAVIOR THROUGH ENTREPRENEURSHIP EDUCATION: IMPACT OF SPECIALIZATION AND DIVERSITY IN EDUCATIONAL INITIATIVESFrontiers of Entrepreneurship Research.  29:2. 2009
    1996 Corporate Downsizing and the Rise of 'Problem-solving Suppliers: the Case of Hadco CorporationIndustrial and Corporate Change.  5:723-759. 1996
    1996 How Hadco became a problem solving supplierMIT Sloan Management Review Sloan Management Review.  37:77-88. 1996
    1989 CORPORATE NETWORKS, PRIVATIZATION AND STATE SOVEREIGNTY - PENDING ISSUES FOR THE 1990STelecommunications Policy.  13:329-335. 1989
    1983 COFFIN NAILS AND CORPORATE STRATEGIES - MILES,RHAcademy of Management Review.  8:342-345. 1983
    Case Study: Volkswagen’s Diesel Emissions Control ScandalJSIS Journal of Strategic innovation and Sustainability.  13(2).
    Lean Collaboration on Campus? A Social Network and Bricolage ApproachAdvances in Engineering Education

    Article

    Year Title
    2017 Case Study: Volkswagen’s Diesel Emissions Control Scandal 2017
    2017 Lean Collaboration on Campus? A social Networks and Bricolage Approach 2017
    2014 How SMEs use Innovation on Their Path Toward Ecological Sustainability: Five Case Studies 2014
    2013 New Chapter's Path to Eco-Advantage (Case): Entrepreneurship Track 2013
    2008 How Students Use technogoly for Self Assessment 2008
    2008 "China a Look Ahead - Implicationsof the Present" 2008
    2007 Joseph's Gourmet Pasta and Sauces (C) & (D) 2007
    2006 A Longitudinal, Case Based Analysis of Entrepreneurial Applications of the Miles and Snow Typology: A Preliminary Study 2006
    2006 The Mammals 2006
    2006 A Case Based Analysis of the Stages of Entrepreneurial Growth: A Preliminary Study 2006
    2003 Joseph's Gourmet Pasta and Sauces (A&B) 2003

    Book

    Year Title
    2017 Acting Strategically, Thinking Critically: Concepts, Cases, and Tools for Business Students 2017
    2016 Acting Strategically, Thinking Critically A Casebook for Business Students (First Edition) 2016
    The Sustainable Business Casebook

    Conference Proceeding

    Year Title
    2018 Ashokan Center: Fostering Deep ConnectionsProceedings Western Case Writers Association Conference. 2018
    2016 The competitive advantage of New Hampshire: Current business attractiveness and future prospectsNortheast Business and Economics Association 2016 Conference Proceedings. 2016
    2013 Twenty-five years of business plan competitions: is it worth it?Proceedings of the Northeast Business & Economics Association. 2013
    2010 Founding team experience, team heterogeneity, and new venture formation 2010
    2010 Does Entrepreneurship Education Matter?Proceedings of the Northeast Business & Economics Association. 2010
    2000 An analysis of SME integration via Raytheon's vertical partnering programCOMPLEX DEMANDS ON TEACHING REQUIRE INNOVATION. 293-309. 2000
    1993 DETERMINANTS OF COMPETITIVE ADVANTAGE - THE ROLE OF INNOVATION, INFORMATION AND PARTNERINGFRONTIERS OF ENTREPRENEURSHIP RESEARCH 1993. 147-149. 1993
    Massachusetts Gaming Commission Licensing Decision: The Case of Wynn Resorts Boston Harbor

    Principal Investigator On

    Teaching Activities

  • Creating Winning Strategies Taught course 2019
  • Strategic Mgt: Decision Making Taught course 2019
  • Strategic Mgt: Decision Making Taught course 2018
  • Strategic Mgt: Decision Making Taught course 2018
  • Corporate Consulting Project I Taught course 2018
  • Strategic Mgt: Decision Making Taught course 2018
  • Strategic Mgt: Decision Making Taught course 2017
  • Strategic Mgt: Decision Making Taught course 2017
  • Strategic Mgt: Decision Making Taught course 2016
  • Strategic Mgt: Decision Making Taught course 2016
  • Strategic Mgt: Decision Making Taught course 2016
  • Strategic Mgt: Decision Making Taught course 2016
  • Strategic Mgt: Decision Making Taught course 2015
  • Strategic Mgt: Decision Making Taught course 2015
  • Strategic Mgt: Decision Making Taught course 2015
  • Independent Study Taught course 2015
  • Strategic Mgt: Decision Making Taught course 2015
  • Independent Study Taught course 2014
  • Strategic Mgt: Decision Making Taught course 2014
  • Strategic Mgt: Decision Making Taught course 2014
  • Strategic Mgt: Decision Making Taught course 2014
  • Introduction to Business Taught course 2014
  • Strategic Mgt: Decision Making Taught course 2014
  • Education And Training

  • B.S. Business Admin.&Managemt, Northeastern University
  • M.B.A. Business Admin.&Managemt, Northeastern University
  • Ph.D. Business Mgmt&Admin.Services, University of Massachusetts - Amherst
  • Full Name

  • Michael Merenda
  • Mailing Address

  • University of New Hampshire

    Peter T. Paul College, Management Department

    10 Garrison Ave.

    Durham, New Hampshire  03824

    United States