Michael Diore (a.k.a. Moein Khanlari) is an assistant professor of marketing at the University of New Hampshire where he teaches marketing analytics and conducts research on consumer decision-making in contexts that involve uncertainty and risk.
Michael received his doctoral degree from the University of Alberta. His interest in understanding how private and public organizations can deliver outstanding services to their customers and constituents has been an inspiration for him to focus on service marketing. His research interests are in the areas of consumer decision-making, retailing, digital marketing, and public engagement.
As a brand manager, Michael was involved in the marketing of electric tools and office machines. He also worked with the City of Edmonton in Canada in separate projects aimed at improving public engagement of citizens in the City's transportation projects and the city's economic sustainability.
