Research Areas research areas


  • I am an assistant professor of communication and media studies at the University of New Hampshire. I graduated from the Annenberg School for Communication and Journalism, University of Southern California, with a PhD in Communication, and MA from NYU’s Department of Media, Culture and Communication. My research, broadly speaking, examines global capitalism and intersectionality with a focus on China in the global context and in spaces of transnational encounters. Currently, I am completing a monograph about digital entrepreneurship and emerging labor practices and subjectivities in contemporary China. The book is an ethnography of IT entrepreneurial Labor in urban, rural, and transnational China, and an analysis of the post-2008 phenomenon of individual self-reinvention amidst national and economic restructuring. I am also working on a secondary project about the geopolitics and economy of Chinese international students in the US higher education industry.

    I also write about digital labor, visual culture, video games, online spoofing culture, and debates on race in cyberspace. You could find my work in the Journal of Consumer Culture, New Media and Society, International Journal of Cultural Studies, International Journal of Communication, Feminist Media Studies, Inter-Asia Cultural Studies, and China Information etc.
  • Selected Publications

    Academic Article

    Year Title
    2020 The Evolution of Alibaba and the Platformization of Petty Capitalism: Contextualizing the local PlatformizationChinese Journal of Journalism and Communication.  42:28-28. 2020
    2020 When Platform Capitalism Meets Petty Capitalism in China: Alibaba and an Integrated Approach to PlatformizationInternational Journal of Communication.  14:114-134. 2020
    2018 The contradictions of "women's work" in digital capitalism: a "non-Western"/Chinese perspectiveFeminist Media Studies.  18:147-151. 2018
    2017 ‘Playing the Chinese card’: Globalization and the aesthetic strategies of Chinese contemporary artistsInternational Journal of Cultural Studies.  20:567-584. 2017
    2017 Fashioning the feminine self in “prosumer capitalism”: Women's work and the transnational reselling of Western luxury onlineJournal of Consumer Culture.  17:184-204. 2017
    2014 Ethnic identity and racial contestation in cyberspace: Deconstructing the Chineseness of Lou JingChina Information.  28:237-258. 2014
    2014 Working as playing? Consumer labor, guild and the secondary industry of online gaming in ChinaNew Media and Society.  16:38-54. 2014
    2013 The myth of “shanzhai” culture and the paradox of digital democracy in ChinaInter-Asia Cultural Studies.  14:401-416. 2013
    2013 Third-person effect and gender in online gamingFirst Monday.  18. 2013
    Productive vs. Pathological: The Contested Space of Video Games in post-reform China (1980s-2012)International Journal of Communication.  7.

    Principal Investigator On

    Teaching Activities

  • From Silicon Valley to Foxconn Taught course 2022
  • Introduction to Media Studies Taught course 2022
  • From Silicon Valley to Foxconn Taught course 2021
  • Introduction to Media Studies Taught course 2021
  • Research Practicum Taught course 2019
  • Introduction to Media Studies Taught course 2019
  • Seminar in Media Studies Taught course 2019
  • Sem/From Pokemon to K-Pop Taught course 2019
  • Introduction to Media Studies Taught course 2018
  • Seminar in Media Theory Taught course 2018
  • Comm-Entary Journal Taught course 2018
  • Sem/Global Digital Capitalism Taught course 2018
  • Introduction to Media Studies Taught course 2017
  • Seminar in Media Studies Taught course 2017
  • Education And Training

  • B.A. English Language and Literature, Beijing Foreign Studies Univer
  • M.A. Media, Culture and Communication, New York University
  • M.Phil. Communication, The Chinese University of Hong
  • Ph.D. Communication, University of Southern California
  • Full Name

  • Lin Zhang
  • Mailing Address

  • University of New Hampshire


    20 Academic Way

    Durham, New Hampshire  03824

    United States