Positions

Overview

  • Lin Guo is an Associate Professor of Marketing at the University of New Hampshire. Her primary research interests comprise of three areas: service coproduction, customer-service provider relationships, and consumer social media usage and communication. She has published in several highly respected business journals including the Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, Decision Support Systems, Journal of Business Research, Psychology & Marketing and others. She is a member of American Marketing Association and serves as an ad-hoc reviewer for several leading service marketing journals including Journal of Service Research, Journal of Service Marketing, the Service Industries Journal, and Service Science.
  • Publications

    Academic Article

    Year Title
    2018 A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviorsPsychology and Marketing.  35:957-967. 2018
    2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
    2017 Seeing relationships through the lens of psychological contracts: the structure of consumer service relationshipsJournal of the Academy of Marketing Science.  45:357-376. 2017
    2016 A Social-Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service OrganizationJournal of Service Research.  19:307-321. 2016
    2016 Forging relationships to coproduce: A Consumer Commitment Model in an extended service encounterJournal of Retailing and Consumer Services.  31:380-388. 2016
    2016 The Role of Perceived Control in Customer Value Cocreation and Service Recovery EvaluationJournal of Service Research.  19:39-56. 2016
    2016 Social Media-Based Forecasting: A Case Study of Tweets and Stock Prices in the Financial Services IndustryJournal of Organizational and End User Computing Journal of End User Computing.  28:74-91. 2016
    2015 Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communicationMarketing Letters.  26:67-80. 2015
    2014 Continued usage intention of multifunctional friend networking services: A test of a dual-process model using FacebookDecision Support Systems.  67:66-77. 2014
    2013 Socializing to Co-Produce: Pathways to Consumers' Financial Well-BeingJournal of Service Research.  16:549-563. 2013
    2013 Creative consumption after mortality salience: Compared to what, for whom, what tasks? And a time horizon issueJournal of Research for Consumers.  1-1. 2013
    2012 Consumer trust and loyalty in e-TailOnline Consumer Behavior. Theory and Research in Social Media, Advertising and E-Tail, New York, Hove, Taylor & Francis Group.  200:297-321. 2012
    2009 Understanding the psychological process underlying customer satisfaction and retention in a relational serviceJournal of Business Research.  62:1152-1159. 2009

    Article

    Year Title
    2015 Predicting Significant Life Events through Financial Activities 2015
    2014 Automatic Text Analysis in Studying Electronic Word-of-Mouth (EWOM) Communication 2014
    2007 How to Forge Customer Relationship in the Credit Counseling Industry: Antecedents and Consequences of Consumers’ Commitment to the Service Provider 2007

    Conference Proceeding

    Year Title
    2018 THE INFLUENCE OF FRONTLINE SERVICE EMPLOYEES’ PERCEPTION OF CUSTOMER INJUSTICE ON THEIR PERCEIVED PSYCHOLOGICAL CONTRACT VIOLATION 2018
    2017 A Longitudinal Investigation of Customer Compliance 2017
    2014 A Win-Win Game in Environmental Turbulence: Gaining Customer Compliance through Goal Commitment and Organizational Commitment 2014
    2014 Social Tie Distance's Effect on Regulatory Focus When Buying for Others 2014
    2013 A Social Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service Organization 2013
    2012 Forging Relationships to Coproduce: A Consumer Commitment Model in an Extended Service Encounter 2012
    2011 Socializing to Coproduce: Pathways to Consumers’ Financial Well-Being 2011
    2011 When Consumers' Role Matters: Examining Consumers’ Appraisal and Adaptation after an Online Service Failure 2011
    2010 An Empirical Test of the Role of Consumer Perceived Value of an E-Retailer in Both Pure-Play and Multi-Channel E-Retailing Contexts 2010
    2010 Under What Conditions Does Trust Make a Consumer Re-Patronize or Even Stay Loyal to an E-Retailer? 2010
    2009 Deviance to Regulate Affects: A Motivation Model of Frontline Employees’ Workplace Deviance 2009
    The Role of Perceived Control in Customers’ Justice Perceptions of Service Recovery: A Dual Process Model

    Teaching Activities

  • Marketing Taught course 2019
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2015
  • Independent Study Taught course 2015
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Rsrch Exp/Marketing Taught course 2014
  • Education And Training

  • B.A. Economics, Renmin University of China
  • M.A. Management, Renmin University of China
  • Ph.D. Retailing, University of Arizona
  • Full Name

  • Lin Guo