Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
2017 Seeing relationships through the lens of psychological contracts: the structure of consumer service relationshipsJournal of the Academy of Marketing Science.  45:357-376. 2017
2016 A Social-Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service OrganizationJournal of Service Research.  19:307-321. 2016
2016 Forging relationships to coproduce: A Consumer Commitment Model in an extended service encounterJournal of Retailing and Consumer Services.  31:380-388. 2016
2016 The Role of Perceived Control in Customer Value Cocreation and Service Recovery EvaluationJournal of Service Research.  19:39-56. 2016
2016 Social Media-Based Forecasting: A Case Study of Tweets and Stock Prices in the Financial Services IndustryJournal of Organizational and End User Computing Journal of End User Computing.  28:74-91. 2016
2015 Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communicationMarketing Letters.  26:67-80. 2015
2014 Continued usage intention of multifunctional friend networking services: A test of a dual-process model using FacebookDecision Support Systems.  67:66-77. 2014
2013 Socializing to Co-Produce: Pathways to Consumers' Financial Well-BeingJournal of Service Research.  16:549-563. 2013
2013 Creative consumption after mortality salience: Compared to what, for whom, what tasks? And a time horizon issueJournal of Research for Consumers.  1-1. 2013
2012 Consumer trust and loyalty in e-TailOnline Consumer Behavior. Theory and Research in Social Media, Advertising and E-Tail, New York, Hove, Taylor & Francis Group.  200:297-321. 2012
2009 Understanding the psychological process underlying customer satisfaction and retention in a relational serviceJournal of Business Research.  62:1152-1159. 2009

Conference Proceeding

Year Title
2018 THE INFLUENCE OF FRONTLINE SERVICE EMPLOYEES’ PERCEPTION OF CUSTOMER INJUSTICE ON THEIR PERCEIVED PSYCHOLOGICAL CONTRACT VIOLATION 2018
2017 A Longitudinal Investigation of Customer Compliance 2017
2014 A Win-Win Game in Environmental Turbulence: Gaining Customer Compliance through Goal Commitment and Organizational Commitment 2014
2014 Social Tie Distance's Effect on Regulatory Focus When Buying for Others 2014
2013 A Social Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service Organization 2013
2012 Forging Relationships to Coproduce: A Consumer Commitment Model in an Extended Service Encounter 2012
2011 Socializing to Coproduce: Pathways to Consumers’ Financial Well-Being 2011
2011 When Consumers' Role Matters: Examining Consumers’ Appraisal and Adaptation after an Online Service Failure 2011
2010 An Empirical Test of the Role of Consumer Perceived Value of an E-Retailer in Both Pure-Play and Multi-Channel E-Retailing Contexts 2010
2010 Under What Conditions Does Trust Make a Consumer Re-Patronize or Even Stay Loyal to an E-Retailer? 2010
2009 Deviance to Regulate Affects: A Motivation Model of Frontline Employees’ Workplace Deviance 2009
The Role of Perceived Control in Customers’ Justice Perceptions of Service Recovery: A Dual Process Model

Teaching Activities

  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2018
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2017
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2016
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2015
  • Independent Study Taught course 2015
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2015
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Marketing Research Taught course 2014
  • Rsrch Exp/Marketing Taught course 2014
  • Education And Training

    Full Name

  • Lin Guo