Journal of Business and Industrial Marketing

Journal

Overview
Identity

Publication Venue For

The use of category management practices to obtain a sustainable competitive advantage in the fast‐moving‐consumer‐goods industry. 19:444-459. 2004

Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success. 18:146-161. 2003

Has Subject Area

International Standard Serial Number (issn)

0885-8624