International Journal of Sports Marketing and Sponsorship

Journal

Overview
Identity

Publication Venue For

Esports for development? Exploring esports player profiles and their development and well-being outcomes. 25:684-704. 2024

What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior. 25:288-309. 2024

International Standard Serial Number (issn)

1464-6668