Positions

Research Areas research areas

Overview

  • Danielle J. Brick is an Assistant Professor of Marketing at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Her research investigates how close relationships and consumer behavior jointly influence consumer well-being. Within this broader topic, her research can be organized into three themes: the interplay of brands and people, brand relationships, and shared consumer decisions and experiences. She uses experimental techniques as well as multilevel modeling/dyadic data analysis in her work. Professor Brick's marketing research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research.

    Prior to receiving her Ph.D. from the Fuqua School of Business at Duke University, Professor Brick worked on bio-medical research in the Neuroendocrine Unit at Massachusetts General Hospital. There, she co-authored several papers on growth hormone and obesity.
  • Publications

    Academic Article

    Year Title
    2019 The Impact of Cost Conversations on the Patient-Physician Relationship.Health Communication.  34:65-73. 2019
    2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
    2018 Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life SatisfactionJournal of Consumer Research.  44:991-1014. 2018
    2017 Oppositional brand choice: Using brands to respond to relationship frustrationJournal of Consumer Psychology.  27:257-263. 2017
    2017 The Effects of Resources on Brand and Interpersonal ConnectionJournal of the Association for Consumer Research.  2:78-92. 2017

    Article

    Year Title
    2017 Oppositional Brand Choices 2017

    Chapter

    Year Title
    2017 How Consumers’ Attitudes Towards Brands Are Shaped 2017

    Conference Proceeding

    Year Title
    Brand Compatibility, Relationship Power, and Life Satisfaction
    Secret Consumption in Close Relationships
    Secrets in Interpersonal Goal Pursuit

    Teaching Activities

  • Marketing Taught course 2019
  • Marketing Taught course 2019
  • Marketing Taught course 2018
  • Marketing Taught course 2018
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Marketing Taught course 2017
  • Marketing Taught course 2017
  • Consumer/Buyer Behavior Taught course 2016
  • Consumer/Buyer Behavior Taught course 2016
  • Education And Training

  • B.A. Psychology, Amherst College
  • Ph.D. Business Administration and Marketing, Duke University
  • Full Name

  • Danielle Brick