American Marketing Association's Summer Educator's Conference

Conference

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Related Documents

Examination of the Link between New Product Preannouncements and Firm Value: The Case of the U.S. Automotive Industry Conference Paper

Interactive Effects of Product and Brand Portfolios on Firm Value Conference Paper

Reexamining the Perceived Quality-Market Share Relationship: The Moderating Role of the Quality Perception Gap Conference Paper

Toward More Efficient New Product Development Projects: A Data Envelopment Analysis Approach Conference Paper