Manage Profile
Manage Profile
Browse
Browse
Home
People
Organizations
Research
Events
Academy of Marketing Science Conference
Conference
Publications
Publications
Related Documents
A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value
Conference Paper
Antecedents and Consequences of the Gap between Perceived and Actual Quality of Brands
Conference Paper
Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach
Conference Paper
Interactive Effects of Product and Brand Portfolios on Firm Value
Conference Paper
The Relationship between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries
Conference Paper